Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce organizations are turning to server-side monitoring as a way to boost their data collection processes. While it calls for much more technical knowledge than normal GTM and may introduce extra costs, it can bring about better accuracy and even more dependable information
Pixel tracking utilizes a piece of code to sign up conversions on your website. It's simple to set up and less vulnerable to ad blockers.
1. Extra accurate information
The conventional approach of tracking conversions on a website, utilizing pixels, is having difficulty with altering browser privacy plans. This means that the information being sent out to Google Ads, Facebook Manager and other platforms is much less accurate than it must be.
Server-side tracking is a much more safe and secure option that aids to bypass these restrictions, as it's packed from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by ad blockers or other protection measures. This supplies extra accurate data and an extra complete picture of individual trips across channels.
Furthermore, this sort of tracking enables organizations to track conversions outside of the site, such as telephone call and in-store visits, which can be challenging for pixel-based monitoring. This adaptability gives marketing professionals extra ownership over the data they send, and makes it much easier to follow various data regulations. It's also a great deal much less at risk to fraud, as it's more difficult for deceitful stars to adjust the system by altering the postback URL.
2. Better control over information.
Server-side monitoring permits businesses to collect and enrich data before sending it to third-party analytics/advertising systems. This boosts information efficiency and accuracy, which can help online marketers make more educated advertising and marketing choices.
Typical pixel tracking relies on JavaScript tracking codes that are placed in site visitors' web browsers. These tracking codes are commonly obstructed by advertisement blockers, which can cause information collection interruptions and inaccurate results. Server-side tracking enables businesses to bypass these limitations and offer precise, constant information that is much less prone to disturbance.
This kind of monitoring likewise enables services to track conversions that occur outside of the site, like telephone call and in-store purchases. This is very important considering that brand-new privacy policies such as Apple's Intelligent Tracking Prevention (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason that S2S is extra trusted for organizations looking for to adjust to these modifications.
3. Less susceptible to fraud
Server-side tracking enables businesses to adjust information hauls prior to it reaches third party endpoints, improving security and privacy. This is specifically vital as various web browsers and platforms increasingly change how they take care of cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will certainly not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these restrictions and continue to track conversions that happened beyond your web site.
Furthermore, server-side tracking allows you to record individual data directly by yourself web servers. This eliminates dependence on 3rd parties, which can be susceptible to breaches and personal privacy offenses.
A server-side tracking system is a set of guidelines that informs your site's server what occasions to tape. This data is after that sent out to analytics tools like Google Analytics and Facebook Business. It's additionally utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel tracking is a different approach that makes use of a little piece of code on your page to gather data from customers.
4. Much easier to execute
Server-side tracking is an information collection process that takes place on the web site's own web server, bypassing web browser restrictions. This implies that information gathered by the website/app is first sent to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this method is that it reduces the range of data monitoring and gives companies much more control over transmission, making it mobile user engagement analytics generally a lot more reliable. Therefore, it's less vulnerable to data obstacles triggered by things like a damaged connection or an energetic ad blocker being set up.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion information in the same way that you would certainly with pixels or a cookie, but this is after that passed directly to your advertising and marketing devices on the server. This permits you to have more exact data and assists ensure conformity with privacy guidelines such as GDPR. Moreover, it likewise stays clear of the tracking constraints imposed by web browsers and ad blockers.