Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present additional prices, it can lead to greater accuracy and more reputable information
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having trouble with transforming internet browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's less likely to be affected by ad blockers or other safety and security procedures. This supplies a lot more exact information and a much more full photo of individual journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as telephone call and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a whole lot much less vulnerable to scams, as it's more difficult for fraudulent actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows organizations to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side monitoring enables businesses to bypass these constraints and give precise, consistent information that is much less vulnerable to interference.
This sort of monitoring likewise allows organizations to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side monitoring allows companies to adjust data payloads prior to it reaches 3rd party endpoints, enhancing safety and privacy. This is specifically crucial as different internet browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your website.
In addition, server-side monitoring enables you to record individual information directly by yourself servers. This eliminates reliance on third parties, which can be susceptible to breaches and personal privacy violations.
A server-side tracking system is a collection of guidelines that tells your web site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also made use of to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to accumulate information from users.
4. Less complicated to execute
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser restrictions. This means that information collected by the website/app is first sent to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the extent of data monitoring and gives companies more control over transmission, making it typically extra reputable. Because of this, it's less susceptible to information difficulties brought on by things like a dynamic product ad tracking damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data similarly that you would with pixels or a cookie, however this is after that passed directly to your advertising and marketing tools on the web server. This allows you to have more precise information and assists make certain compliance with personal privacy regulations such as GDPR. Additionally, it additionally avoids the monitoring constraints imposed by web browsers and advertisement blockers.